Email marketing is considered as one of the effective ways of selling products and services to customers and all of this can be done by emailing the newsletter to customers and this way a loyal customer base can be developed by the company.
Email service provider service
The email service providers host these email service on their servers which have been created for this purpose specifically. With these services, companies can send specially designed emails to customers which would have been impossible if usual internet connections and the network would have been used by companies. Hence companies take the assistance of professionals who have strong servers competent enough to take the load of sending bulk emails. Using normal internet service providers can block the email campaign and may also prohibit sending bulk emails. Hence in every way catering to the service of professionals is the best thing to do.
Reporting is another important factor to be considered which includes providing details to customers on delivery and its success rates, rates of email opening etc. The service providers should also provide data to the company which will make them aware of what actions have been performed by the subscribers after receiving the email. Good reporting is one of the essential features which a company wishes to receive from the service providers.
Make sure that service providers keep your IP details hidden from the users. These IP addresses are important or the company and should not be shared as it can be misused by the competitors. Hence talking on the issue should be done in advance to be sure that the IP address remains prevented.
Compliance to SPAM
The companies or clients to service providers must make sure that emails sent in bulk to subscribers or prospective customers land up in their email inboxes and not as SPAM. Emails landing up as SPAM are not considered as readable by customers and hence are ignored. It is hence important for the company to be aware of the status in which email is received.
The service providers must take initiative to offer companies both online and phone training such that proficient staff is available to handle queries if any of the customers.
Segmenting the list
The companies availing services should be given the right of accessing their contact list and segregating it on the basis on location or other given criteria. This help the company to sort out a list based on receivers which largely depends on the kind of content added within the email. Such sorting guarantees the success of an enterprise and also helps in building a large customer base.
The companies should also be given the liberty of testing a different kind of emails to find out which works best and is capable of bringing in a large customer base. This can be done by breaking the list randomly and sending two different emails to them. This in a way conducts a test check and brings out the fact